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20 March 2013
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Tips for balance web designing for excellent Search Engine Optimisation

To receive your desired traffic to your site, Advertising becomes the most important part of any
website and in today’s volatile world of Search Engine Optimisation (SEO), with its seemingly endless
amount of Google updates and penalties; it can be hard to know where to even begin when it comes
to designing a great business website. Google or similar search engines rank any website depending
upon the complex algorithms designed to sieve out websites that fulfils the search terms. Balancing
the visual aesthetics and structure of your website with the requirements for good SEO is a very
tricky task. It is necessary for your site to remain on the top of the search results so that you can get
a populated traffic to your site.

Here are few tips for web design and SEO in mind, so that website will get a dynamic touch which
will improve the ranking of site and increase the traffic.

1. Website Homepage

As we all know ‘First impression is the last impression’ so here we can say our website homepage
work as first impression for visitors. This is the first place you should start with both design and SEO
in mind. It’s not only often the first place your visitors will land and start their journey on your site;
it’s also where search spiders start theirs.

A designer should understand the purpose of the site in order to build an effective homepage
design. Homepage has only one TITLE tag, by which you tell search engines what you’re about so
only use the most important and highest-priority keywords.

2. Steer clear of flash and use CSS

Flash is great for animation & slide shows and pretty easier to do over it and it based has been
the tool of choice for web designers for almost a decade. Good old Flash based applications
and websites are slowly dying and ignored by search engine spiders. It’s also still not as easy to
optimise for search as HTML and CSS – something which is becoming critically important. So, when
designing your site, make it as text-based as possible. Working with CSS you can organise your code
and drive your valuable keywords at the top. The golden rule when building with clean, concise,
logically-arranged HTML syntax is to keep the various elements of your page structurally ordered by
importance and then ordered according to the aesthetic design.

3. Your content

Unique, engaging, useful and fresh content is essential to establishing and maintaining credibility
with Google, and all the other search engines. To rank high and boost traffic to your site, your
content has to be high quality and meaningful – and it needs to stay fresh. Google’s Panda updates
have slapped those sites which use duplicate content hard.

It’s not enough to pump out fresh, relevant high-quality content simply to hit a delivery date. Quality
is much more important than quantity. With that in mind, you need to design a site which allows

search crawlers to index fresh content regularly. Fresh content is any new, hand-crafted page
content that you place on your site. You can add fresh content to existing pages, or create entirely
new pages for your site, such as articles, blogs or post current news.

Search spiders are much smarter than we think and easily differentiate genuine content from
defaulters, so always focus into enhancing the content richness on your website. This will not only
attract search engines but also visitors who may turn into potential customers. Adding fresh content
is one of the most important SEO tips for maximizing your online efforts to gain more exposure.

4. URLs

While discussing about search-engine friendly web design, URLs keep an important place. URL
always should reflect your keyword and content keep it simple as much as possible.

URL represented in folder will always be better for reading and well for SEO, if it is easier to read
the link there are more chances of user clicking your site. Search engines want to see a site which
is structured in such a way that all of its content can be reached from the homepage. In addition,
because spiders rank relevance, URLs need to include real words, separated by hyphens wherever
possible. Each and every page on your site includes a URL which will both relevant and user-friendly.

5. Site Speed

During web design, Site speed or may not be an official ranking factor but I am almost sure that
it will come into play when Google decides which website should come first, all for the good of
enhancing the users experience. As the amount of time it takes to load your site will have an impact
on SEO. If you want your site to perform better in search engines, it’s time to give some thought to
load times.

The more data involved on your website, the slower it will take spiders to crawl – particularly if you
have lots of pages. On top of that, you’ll probably have a high bounce rate and lower conversion
levels to boot. Speed of Site is Important, you need to have a speed loading site otherwise first
time visitor will leave your site. When Google launched its page-speed service, it announced the
importance of sites that load quickly.

Another top tip is to reduce the amount of externally-referenced files such as CSS files, JavaScript
files or any scripts such as Google Analytics or any other external scripts. You could also load images
on a subdomain so that they load in parallel with the rest of the page to speed up load time.

‘A search-engine friendly web design can greatly decrease, or even diminish, other search engine
marketing and advertising costs’.

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